Most modern day brands are failing to connect with Millennials and Gen Z. With combined estimated €10 trillion in spending power predicted by 2030, that's a lot of business left on the table.
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Airbnb and Barbie unite to Bring Magical Stay at Malibu Dreamhouse to Fans.
Image via Vogue Germany
Portland-based radio station Live 99.5 has made history by becoming the first radio station to feature an AI-generated DJ.
Image via Apartstudio.co
Gen Z consumers break the traditional sales funnel and prioritize trust in their purchasing decisions.
Image via Fashionista
Rabanne, previously known as Paco Rabanne, the Spanish luxury house, is undergoing a significant transformation that includes a change in its name. Simplifying its name to Rabanne, the brand aims to create a more cohesive and modern identity.
BRANDS WE WORKED WITH
Something ballsy and a league of its own
It is so tempting to make a pun with balls now, but we won't.
BNXT (pronounced as BeNext) results from the merger between the pro basketball leagues of Belgium and the Netherlands. Any fan will agree basketball is more than just a sport. It's a lifestyle, a culture, a community.
Identity design for meadery MEL, producing a new generation of spirits.
A NEW SHOPPING EXPERIENCE
transforming the shopping district into a third place
Only 8% of Gen Z feel strongly that brands get their generation. 84% of millennials do not trust advertising. These numbers are pretty scary and should be the top priority for C people and marketing teams if they want a…future.