Highlighting Talent
for Capture;

An agency that has an eye for talent. They are responsible for the management of actors, artists, directors, songwriters, speakers, voiceovers, writers and help them with the business side of things like HR, rights, legal as well. In addition they’re also the go-to agency for campaign strategy, headshots, language coaching, photography, showreels, and styling. It’s a lot to take in and therefor they asked MAKEOUT to capture this in one brand identity that was flexible enough to adjust according to the services needed on client level.

  • Branding

  • Treatment
  • Social Assets
capture-insta-post-flat-mockup-1
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Capture_biz

We decided it was best to create a font system that allowed the brand to be flexible. By introducing the semicolon mark ; behind the word 'Capture' we created space to put any discipline they wanted to highlight behind it. The semicolon mark became a real signifier for the brand. It even allows the brand to use only the mark in combination with an artist name or discipline etc. and still be recognisable.

Capture_cards
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Capture_muur

We felt a connection with this project from the first time we met because:

  1. They are really empowering people in a world that can be hard sometimes.
  2. We think we have an eye for talent as well.

We're not into one night stands

Because we consider a brandstory is in constant development, we aspire to build strong relationships with our customers in the role of creative partner.


Let's date and talk about your story

 

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