An agency that has an eye for talent. They are responsible for the management of actors, artists, directors, songwriters, speakers, voiceovers, writers and help them with the business side of things like HR, rights, legal as well. In addition they’re also the go-to agency for campaign strategy, headshots, language coaching, photography, showreels, and styling. It’s a lot to take in and therefor they asked MAKEOUT to capture this in one brand identity that was flexible enough to adjust according to the services needed on client level.
We decided it was best to create a font system that allowed the brand to be flexible. By introducing the semicolon mark ; behind the word 'Capture' we created space to put any discipline they wanted to highlight behind it. The semicolon mark became a real signifier for the brand. It even allows the brand to use only the mark in combination with an artist name or discipline etc. and still be recognisable.
We felt a connection with this project from the first time we met because: