Bridal store in need of revival
Le Chapeau

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Every woman wants to get married once in her lifetime right? A unique moment that is in need of a dress that goes along with it. Le Chapeau wanted to make sure their brand revived when opening their new store in the center of Antwerp. And that’s why they contacted MAKEOUT because you don’t only need a woman to make (the dress) the brand right?

  • Strategy

  • Visual Identity

  • TYpe design

FONT-NAME

Since the brand is known over generations we wanted to ensure everyone still identified themselves with Le Chapeau. That’s why we defined a custom made font that embodied the classiness of a dress and the quality of the brand.

FONT-QUOTE-LOOP
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Contemporary transitions

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Inktraps for readability at small sizes

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Characteristic thick-thin contrast

In close collaboration with the fashion designers of Le Chapeau we implemented a graphic style that integrated the illustrations of each important aspect of the brides outfit. A classy colour palette completes the brand that wanted to tell the stories of their brides and the emotions involved.

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LeChapeau-Tags
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For the stationary, and all printed material, we chose a paper that closely resembles the iconic back wall behind the store counter.
 

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LeChapeau-THANKSYOU
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We felt a connection with this project from the first time we met because:

  1. We were the perfect fit for the new generation of brides.
  2. We believe in such a thing called true love.

We're not into one night stands

Because we consider a brandstory is in constant development, we aspire to build strong relationships with our customers in the role of creative partner.


Let's date and talk about your story

 

VISIT US
Sint-Paulusplaats 19
2000 Antwerp, BE
+32 (0) 498 721 335

 GENERAL
xoxo@makeout.studio

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bizz@makeout.studio

LOVE LETTERS
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work@makeout.studio

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