Every woman wants to get married once in her lifetime right? A unique moment that is in need of a dress that goes along with it. Le Chapeau wanted to make sure their brand revived when opening their new store in the center of Antwerp. And that’s why they contacted MAKEOUT because you don’t only need a woman to make (the dress) the brand right?
Since the brand is known over generations we wanted to ensure everyone still identified themselves with Le Chapeau. That’s why we defined a custom made font that embodied the classiness of a dress and the quality of the brand.
Inktraps for readability at small sizes
Characteristic thick-thin contrast
In close collaboration with the fashion designers of Le Chapeau we implemented a graphic style that integrated the illustrations of each important aspect of the brides outfit. A classy colour palette completes the brand that wanted to tell the stories of their brides and the emotions involved.
For the stationary, and all printed material, we chose a paper that closely resembles the iconic back wall behind the store counter.
We felt a connection with this project from the first time we met because: