Le Chapeau

Bridal store in need of revival
Le Chapeau

Every woman wants to get married once in her lifetime right? A unique moment that is in need of a dress that goes along with it. Le Chapeau wanted to make sure their brand revived when opening their new store in the center of Antwerp. And that’s why they contacted MAKEOUT because you don’t only need a woman to make (the dress) the brand right?

Strategy
Visual Identity
TYpe design

Since the brand is known over generations we wanted to ensure everyone still identified themselves with Le Chapeau. That’s why we defined a custom made font that embodied the classiness of a dress and the quality of the brand.

Contemporary transitions

Inktraps for readability at small sizes

Characteristic thick-thin contrast

In close collaboration with the fashion designers of Le Chapeau we implemented a graphic style that integrated the illustrations of each important aspect of the brides outfit. A classy colour palette completes the brand that wanted to tell the stories of their brides and the emotions involved.