Connecting Women
for Libelle

Libelle is a leading women’s magazine A-brand in Benelux owned by Roularta Media Group. They reached out to create a brand identity for a sub-brand of Libelle: "Libelle Vriendinnen" (Libelle Girlfriends). A new platform for women who would like to connect with like-minded women, exchange experiences, share stories and make new friends. 

  • Branding

  • Video
  • Photography
  • Social Assets

The objective was to activate the brand through various media channels. In true co-creation we landed on an approach to visualise the brand mostly through video accompanied with visually inspiring graphics. 

In collaboration with our videopartner Strictua we facilitated the entire shoot; created a storyboard, selected the right cast, location and art direction during the shoot. The result is an emotional story of friendship that launched the brand and enabled women making new friends with a little help of Libelle.


We felt a connection with libelle because:

  1. Connecting with other people is fun
  2. Experiences are made to be shared

We're not into one night stands

Because we consider a brandstory is in constant development, we aspire to build strong relationships with our customers in the role of creative partner.

Let's date and talk about your story


Sint-Paulusplaats 19
2000 Antwerp, BE
+32 (0) 498 721 335


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