Libelle is a leading women’s magazine A-brand in Benelux owned by Roularta Media Group. They reached out to create a brand identity for a sub-brand of Libelle: "Libelle Vriendinnen" (Libelle Girlfriends). A new platform for women who would like to connect with like-minded women, exchange experiences, share stories and make new friends.
The objective was to activate the brand through various media channels. In true co-creation we landed on an approach to visualise the brand mostly through video accompanied with visually inspiring graphics.
In collaboration with our videopartner Strictua we facilitated the entire shoot; created a storyboard, selected the right cast, location and art direction during the shoot. The result is an emotional story of friendship that launched the brand and enabled women making new friends with a little help of Libelle.
We felt a connection with libelle because: