Tooku is a travel agency specialised in luxury travel experiences. Right when COVID put the planes back on the ground and the world in lockdown, Tooku reached out to rejuvenate their brand.
Together with their internal marketing team, we redefined what it means to travel beyond the horizon.
We created a flexible design system that emphasised unforgettable memories with #mytookumoment. This involved the Tooku icon as a visual baseline & visa stamp, art direction and an authentic photography style beyond supplied images by tourism offices.
A digital-ready brand ready to reach out to holidaymakers and experience seekers once borders open again.