We are a cohort of culturists, creatives and strategists building Next Gen Relevant brands.

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Hit us up when…
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‍You need a cultural think tank to make your brand resonate with it's new market.

Sounds like you?
Let’s make it happen.

Drop us a message :
xoxo@makeout.studio


Karel Oomsstraat 47/A, Antwerp

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Makeout.studio

‍Project Making a good call with DIGI Belgium

For the launch of DIGI Belgium, we developed new TV spots and adapted the brand book for a range of (digital) ads. From concept to creative direction, we led the process, collaborating with UNION and Usman Abdul for production and execution of the TV spots.

Campaign, creative concept & story telling

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Project Merging lowlands’ pro basketball ligas into a next-gen sports platform

BNXT fuses the basketball culture of Belgium and the Netherlands into a next-gen brand that captures the sport’s vibe. We immersed ourselves in the fast-paced gameplay, bright lights, music, and street culture that make basketball a lifestyle. With a bold visual identity, a manifesto that sparks connection, and hype-worthy content, TikToks, and matching TV graphics, we’re building a community that truly unites fans and players.

Visual Identity, Storytelling, Community building

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Seen By MAKEOUT Deep dive in our thinking process, follow up latest trends and all cool things combined Updated Weekly

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Rollr redefines deodorant with a luxe, refillable design inspired by high-end fragrances.
Enter Rollr, the brainchild of founder Milo Pinckney, who envisioned a natural, sustainable, and refillable roll-on deodorant that stands out in the crowded market. Collaborating with Mother Design, Rollr draws inspiration from high-end perfumes to create a product that appeals to the ‘conscientious hedonist’—those who seek pleasure while caring for the planet. Available in scents like mandarin, vetiver, and clary sage, Rollr’s sculpted glass bottle features a cooling steel roller, with optional gemstone upgrades. This innovative approach transforms a daily routine into a luxurious ritual, blending sustainability with indulgence.

Image via Mother Design

MERIT takes over Paris Fashion Week with branded Vespas delivering beauty kits.
brought its signature minimalism to the streets of Paris with branded Vespas in its distinct blue, delivering beauty kits straight to doorsteps. A smart mix of exclusivity, content, and IRL activation—because sometimes, the best brand moments happen off the runway.

Image via MERIT TikTok

Coca-Cola and K-pop sensation NewJeans transformed laundry day into a brand experience.
By turning a simple wash cycle into an interactive pop-up laundromat in Kuala Lumpur, fans could refresh their denim with exclusive RFID patches, unlocking personalized messages from the group. The space, decked out in Coca-Cola red and Y2K aesthetics, felt like stepping into a retro-futuristic music video—blurring the lines between nostalgia and innovation. A clever mix of fashion, tech, and fandom, proving that even the most mundane routines can be reimagined as clever brand experiences.

Image via MARKETING-INTERACTIVE

Dairy Queen Canada just made winter a bit sweeter.
To celebrate the season, Dairy Queen Canada transformed towering snowbanks into “Blizzard Banks,” embedding 7-foot-tall red spoons and giant Smarties mix-ins into these icy mounds. They created eye-catching and fun installations that remind Canadians that DQ Blizzards are the ultimate frozen treat, no matter the weather. Passersby could scan QR codes on the spoons for a chance to win free Blizzards for a year, blending outdoor engagement with digital interaction.

Image via Little Black Book

Beyond Equality exposes the invisible mental load of safety
For International Women’s Day, Beyond Equality exposes the invisible mental load of safety. By comparing what seem like everyday moments for men—having a drink, taking public transport, or heading home in a cab—to the calculated precautions women take, the campaign forces a shift in perspective. Where men order a drink, women calculate the risk of getting spiked. Where men hop in a cab, women share their live location. A powerful reminder that safety isn’t a given for women—and that acknowledging the gap is the first step in closing it.

Image via Beyond Equality

Project Creating an immersive, gamified experiences for the next wave of Gen Z job seekers.

Uworx is on a mission to become the ultimate matchmaker for Gen Z and employers. Using smart psychological tests and a smart selection tool, we’re leveling up job matching from basic to next-gen. The result? An intuitive mobile app that fits how Gen Z lives and swipes, paired with a web platform for employers, fully integrated with Pratoflex. An ecosystem that works, grows, and is future-ready – just like Uworx.

Visual Identity, Storytelling, Community building

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Offering Next-Gen relevance combines cultural insight with commercial creativity to:

→ Decode what next-gen really wants
→ Glow up legacy brands
→ Create market fit for new niches and challenger brands
→ Breath new life into your proposition & identity

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Step 1: Culture & Immersion

We decode trends across seven key levels—product, service, identity & packaging, collaborations, marketing tactics, content scale, and campaigns—to uncover where your brand can make an impact. Through a deep dive into your organisation, we uncover your next-gen potential and define what your relevance could be.

Trends & Foresight, Brand Scan, Next-Gen Report

Step 2: Next-gen Ideation

We identify the key needs of your next-gen cohort and how your brand can make an impact. Through ideation, we shape the Next-Gen Canvas—a clear framework defining who your audience is, what they need, and how your brand can engage them through services, campaigns, or products. It maps out key jobs to be done and provides clear actions for greater relevance.

A fully developed next-gen canvas as the foundation for your content and decisions

Step 3: Next-Gen Studio

Blending cultural insight with commercial creativity, our studio shapes future-facing brands through trend analysis, market forecasting, and strategic development. From brand and content strategy to identity design, product innovation, and go-to-market execution, we craft creative campaigns and produce 3D, still, and motion content that brings your brand closer to it's audience.
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Foresight, Trend Watching, Brand and Creative Strategies, Video,  3D production and motion,

Offering

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Wie vangt die vindt

Quote by Karim Lequenne — Brand Strategist @Makeout.studio

Source: T—Bi

Like Zingara’s drink lineup, Noramble’s identity for the soda aims to put a ‘zing’ in your step

Night out with the crew

Eazy Maze — Mechelsplein

Flower from Vero 
to you (^o^ )Ｘ( ^o^)┘

FIRE PLAYLIST CREATED BY @STIJN IS ON OUR SPOTIFY NOW! CHECK IT OUT AND VIBE WITH US.

Cover made by Vero

Our designer is on OOO

Napels — Italy

Our strategist participated in the 10 miles

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